Built With You, Not Just For You

Think of us as an extension of your team for the next few months depending upon your needs. We'll connect every week or two to share updates, gather feedback, and ensure we're aligned throughout the process. With Tern, you won't get a grand reveal at the finish line. Instead, we're transparent and share our progress openly as we go, which helps us avoid surprises and make adjustments with your team in real-time.

We're here to give you clear, multiple paths forward based on real data, but the decisions are always yours. This way, you walk away with outcomes and deliverables that feel right for you and are built to last.

Pricing Governance

Disciplined Pricing. Sustainable Growth.

We see pricing as one of your strongest assets, even if it’s currently under-leveraged. Our goal is to help you optimize it through robust governance models, clear and practical processes, and actionable market benchmarking.

We’ll assess your current pricing capabilities and design a system that fits your organization. This helps you capture value immediately, giving you confidence that your pricing strategy is built to drive growth today and protect revenue tomorrow.

Pricing Governance

Training

Learn from People Who’ve Done It Before

Practical learning works best when it comes from experience. Our team of industry experts will build bespoke training programs specifically for your team, covering critical skills like building compelling business cases or helping non-financial leaders understand the fundamentals behind finance, pricing and forecasting.

You won’t get generic lectures here. Our training is pragmatic, grounded in reality and designed to be applied immediately. Get in touch, and we’ll help you develop a training program that provides real value based on your business needs.

Training

Market Research

Stop Guessing. Start Knowing.

Understanding your competition is just as important as understanding yourself. We conduct both primary and secondary market research to give you a clear, objective view of the landscape, capturing emerging trends and the specific competitor behaviors that matter most.

Whether you’re entering new markets, redesigning processes or pressure-testing strategies, we help you separate signal from noise. This ensures you’re learning from established successes while avoiding the mistakes others have already made.

Market Research

Commercial Team Optimization

Is Your Commercial Engine Built for Growth?

You may have a lot of questions around your commercial organization: Are your sales resources deployed in the right markets? Is your team sized and structured correctly? Do your incentive plans truly support your regional goals? Are distributors still the right answer given your strategic priorities? These are the questions that can critically impact your growth trajectory.

We’ll evaluate your current commercial setup and benchmark it against the market to give you an objective view of where you stand. From there, we provide clear recommendations to ensure your teams are aligned, motivated and focused on what will drive the best outcomes long-term.

Commercial Team Optimization

Go-to-Market Strategy

Go Global Without the Guesswork

International expansion is complex, particularly for smaller teams with big ambitions. We help you navigate it by sizing, prioritizing, and sequencing the markets that make the most sense for you.

We dig into the data to model costs, returns and investment needs. By the end, you’ll have clear growth scenarios and a solid three-year go-to-market plan, enabling you to make the right calls and execute them without hesitation.

Go-to-Market Strategy